PESTEL and SWOT analysis of Honda Motor Co ltd

PESTEL and SWOT analysis of Honda Motor Co ltd Honda Motor Co., Ltd., together with its subsidiaries, engages in the development, manufacture, and distribution of motorcycles, automobiles, and power products primarily in North America, Europe, and Asia. Its motorcycle line consists of business and commuter models, as well as sports models, including trial and moto-cross racing; all-terrain vehicles; personal watercrafts; and multi utility vehicles. The company also produces various automobile products, including passenger cars, minivans, multi-wagons, sport utility vehicles, and mini cars; and power products comprising tillers, portable generators, general-purpose engines, grass cutters, outboard marine engines, water pumps, snow throwers, power carriers, power sprayers, lawn mowers and lawn tractors, home-use cogeneration units, thin film solar cells home use, and public and industrial uses. In addition, it sells spare parts and provides after sales services are through retail dealers, as well as involves in retail lending, leas ing to customers, and other financial services, such as wholesale financing to dealers. The company was founded in 1946 and is based in Tokyo, Japan. http://uk.finance.yahoo.com/q/pr?s=HMC FINANCIAL STATEMENT http://world.honda.com/investors/annualreport/2009/pdf/honda09ar-all-e.pdf There is another table for financial statement is more details at the bellowing: Note: The consolidated financial statements as of and for the year ended March 31, 2009, have been translated into U.S. dollars at the rate of  ¥98.23=U.S.$1, the approximate exchange rate prevailing on the Tokyo Foreign Exchange Market on March 31, 2009. Those U.S. dollar amounts presented in the consolidated financial statements and related notes are included solely for the reader. This translation should not be construed as a representation that all the amounts shown could be converted into U.S. dollars. http://world.honda.com/investors/annualreport/2009/pdf/honda09ar-all-e.pdf The chart at the above are shows that net sales from year 2005 onward to 2008 is keep on rising but 2009 have depreciated. The sales have declines in North America, Japan and certain other markets. The main reason to make 2009 depreciated is because of North America have all-new competitors had a positive effect, but, as a result of the deterioration in the real economy triggered by the financial crisis, total unit sales declined. Management overview Honda has been minimize environmental impact in their products of engine plant which is waste management, noise management and supplier management. Honda UK management are encouraged all the departments to follow the waste hierarchy with all waste stream due to wasted materials can be their burden in their company profits end of the years. The hierarchy is to minimize, re-use, recycle, incinerate and finally controlled disposal. Noise is generated by Honda UK management from a number of processes, eg, the steel pressing, air conditioning systems and contractor operations. Internal noise is controlled through safety legislation to ensure the protection of our associates. External noise modelling is carried out across the site to confirm the noise levels at the boundary are in compliance with planning consents. Honda is reliant on the support of suppliers. Therefore, Honda want to get more support from UK to assists their product to sell out more. Honda current situation has more than 200 parts and materials suppliers based both in the UK and all over the world. All are required to achieve certification to a recognized that standard the registration. MISSION STATEMENT Honda maintaining a global viewpoint, we are dedicated to supplying products of the highest quality, yet at a reasonable price for worldwide customer satisfaction. Other than that, Honda have say that dreams inspire us to create innovative products that enhance mobility and benefit society. To meet the particular needs of customers in different regions around the world, we base our sales networks, research and development centers and manufacturing facilities in each region. Furthermore, as a socially responsible corporate citizen, we strive to address important environmental and safety issues. MARKET VALUES Honda had offer car insurance in UK which is Honda GAP insurance to increase their market value. Usually, people from UK buy car insurance are not able to claim all the payment to cover their original car cost. For examples, people bought normal insurance for the car around 14 thousand pounds plus 1 year warranty plus claim, so when they wanted to claim insurance for their car is only 10 thousand can be claimed. Opposite, Honda Gap insurance are offers customers to claim all the car cost. There are some pictures at the bellowing to show that how much Honda Gap insurance can be claim. http://www.honda.co.uk/cars/finance/personalfinance/gapinsurance/ MARKET SHARE Reader Request: December 2009 Market Share As you can see Honda market share in 2009 is 10.4% and the sales are 107,143 compare to last year is increase 0.8%. GM is one of the leading cars company in UK. GM are produced Opel/ Vauxhall brands. The second in the ranking board is Toyota/Lexus. The third is Ford. Honda is on the fourth in the ranking board. As you can see the volume change % of Honda has increase 24.46%. SECTOR TRENDS Due to global economic crisis, some company in UK wanted to reduce employee in their company for cut down their budget because of employee wages are too high and waste management in their company. Too many expenses to be their burden to take care. Therefore, they decided to cut down employee. Due to most of the people are jobless in UK. It will affect that consumer could not apply loan with bank, many of the service industry business are affected by this economic crisis. Besides that, Honda sales automatically will be affected as well. PESTLE POLITICAL FACTORS Due to UK government had proposal that limit number of cars being sold in the country. Honda sales would affect by this issue and couldnt manufacture more number of cars compare to previously. UK consumers pay higher pre-tax prices for cars than anyone else in the Europe. UK government was keen to attract foreign firms to invest in UK. Honda investing in UK as initial stake in rover. ECONOMIC FACTORS Exchange rate from  £ to Yen. Due to UK and Japan exchange rate are not stable always and it would affect Hondas cars price not stable. Income rising means that consumer income rising and their purchasing power have increase. Honda has kept up with this by introducing new models of car to go on sale this year. Due to global cost of petrol keep on rising to make consumers to struggling in their economic problem. Therefore, Honda introducing more economical cars and eco-friendly technology cars such as 1.4 Honda Jazz and Honda Civic Hybrid. SOCIAL FACTORS Social factors include the demographic and cultural aspects of the external macroenvironment. These factors affect customer needs and the size of potential markets. Some social factors include: In UK, consumers have a strong beliefs in their local brand instead of other country brand such as Japanese brand Honda, Toyota and etc. Therefore, Honda wanted to change their beliefs in introducing ego-friendly cars which is Honda Civic Hybrid. Language barriers Honda is moving to worldwide business so they deal in the English language easy for customer to understand. In UK, cars product are not too expensive as in other high tax country. Therefore, consumers rather to purchase high quality automobiles from western country such as BMW, BENZ, BENTLY and etc. Technological factors Technological factors show how the trend helps the business Nowadays, people too rely on GPS( Global Positioning System) to search a location they want to go due to GPS had developed by new technology. Therefore, Honda cars have had to include Satelite Navigation System in their newer models. Environmentally friendly cars Honda developed i-vtec, which is a follow on from their infamous vtec engines. The vi-tec engine provides fuel economy, ample torque and clean emissions. According to (Honda website) Honda has always been passionate in innovating technology and challenging boundaries of mobility advancements. It is our continuous commitment in providing joy of mobility for communities all over the world with our innovations in safety, environment and advanced mobility. As you can see at economic factors at above, which is cost of petrol price keep on rising in Malaysia. Therefore, Honda has been engaged in eco-friendly technology for a better, more sustainable future. The result of the Civic Hybrid is combining fuel efficiency and eco-friendly technology with fun diving. LEGAL FACTORS Due to employment laws in UK, employee working hours and the wages. Working hours in UK standard are 8 hours per day and minimum wages are  £5.93 per hours. Due to this situation, company could be affected because of high wages in a company. UK government has proposed all the company workplace must be as safe as is reasonably practical. They cover issues such as training, reporting accidents and the appropriate of safety equipment to make sure employee are in safety situation. ENVIRONMENT FACTORS Due to global warming of less petroleum to be found in country of produce petroleum, petrol price are keep on rising. Therefore, Honda introducing ego-friendly technology cars such as Honda Hybrid to protect global warming. UK have different weather and climate in a years. Change in temperature can impact on cars engine difficult to start when weather is cold and engine easy to overheat when weather is hot. Therefore, Honda had developed different engine in different country due to weather and climate problem. COMPETITORS SITUATION In UK cars brand have a lot competitors. But I am taking Ford to compare with Honda. In the situation of Ford Company, Ford is leading in the UK of cars sales. Ford Company was founded by Henry Ford in 1903. Ford is a multinational company as well. They have a strength in western company due to Ford is produced by US and western consumers have a strong beliefs in this company because of the car price are affordable compare to other western country brand of cars. SWOT ANALYSIS OF COMPETITOR Ford Company STRENGTH -online marketing capability, Ford is providing consumers to select their car through the website and allow to customize the interior, exterior and engine color and etc. -Ford have more consumer choice which is commercial vehicle and variety of cars for consumer. WEAKNESSES -company cut down employee to run down their costs. -low productivity due to management missing focus on some line performance because of Ford had expended their business into different area. OPPORTUNITIES -consumers have a strong beliefs toward Ford in western country -hybrid vehicles Ford Motor Company had expected by year 2010 half of the cars switch to hybrid cars to protect the global warming of petroleum. THREATS -high level of competitors in UK such as Honda, Toyota and etc. -low capital spending due to economic crisis, Ford had cut down employee to run down their costs and lower their cost in RD department. Therefore, Ford have threaten in this issues. Honda Company STRENGTH -Honda introducing new models which is eco-friendly technology cars. For examples, Honda Hyrid. -Honda introducing more save fuel car to change consumers beliefs. WEAKNESSES -Honda has Recalls number of cars for the brake problem to affect their reputation. -Honda sales declined due to economic crisis from year 2008 to 2009. OPPORTUNITIES -Honda business is attack into western country such as UK, US and etc. -Honda had developed an Asimo in their RD department due to technology advance in Japan. THREATS -consumers hardly to change their beliefs from their western country brand swtich to japanese brand. -competitors are investing to Hybrid cars. OBJECTIVES- SMART OBJECTIVES FOR BRANDING AND PROMOTIONAL Specific Create more advertisement to increase brand awareness of Honda Civic Hybrid To give out free gifts when consumers come to test drive To organize road show event to increase brand awareness Measurable To increase quality service of Honda To target 1000 consumers to fill up surveys after test drive to understand consumers needs and wants. Achievable It is possible to achieve if the gifts to exchange the result of consumers to know what is the quality of the cars. Realistic Honda has 4200 employee and enough capital to handle it. Time by end of 2010, Honda Civic Hybrid recognized by consumers and increase brand image. OBJECTIVES FOR GROWTH Specific Increase the service centre in UK Increase service level toward customers Measurable To enhance service level to customers compare to previous years To increase brand attribute to consumers toward Honda compare to previous years. Achievable More service centre convenience customers to go for service their car. High quality service can give confident of the brand to consumers to purchase it. To give out training for employees in service area. Realistic Consumers in UK have strong purchasing power, Honda is worth to invest in expanding the service centre for their future profits. Time By 2013 years, Honda can increase the ranking board in UK. Consumers in UK change their belief toward Honda brand due to high quality service. OBJECTIVES FOR FINANCIAL Specific Increase sales in UK Aim to increase the ranking in UK. Measurable To increase 5% sales compare to previous years To increase net income Achievable To give out more advertisement and based on high quality service level to influence consumers belief toward Honda in UK to purchase Honda. Realistic More service centre and employees has go through service training can increase confident of the consumers toward the Honda. Time By 2010, Honda sales increase 5% until the service centre expanded in UK. After service centre expanded in UK, sales increase 10% onwards. http://world.honda.com/news/1998/c980611.html MARKET STRATEGIES 4P MIX STRATEGIES http://www.learnmarketing.net/marketingmix.htm Product Honda Civic Hybrid is a best green car in UK and using innovative design. It can target customers needs and wants based on the innovative design of the car. This car can known as petrol-electric car. The features of the Civic Hybrid are increased style and improved driving such as mirror integrated indicators, body coloured side protectors, 15 alloys and etc. other than that, youll find high quality fabric as standard and heated front seats with lumbar support and full leather interior. Honda Civic Hybrid is using continuously variable transmission (CVT), it can reduce noise and jerkiness and also helps reduce fuel consumption and emissions. Besides that, Honda had provide after-sales service in London Honda which is no-charge shuttles service to and from your home and highest quality technical staff to ensure your Honda is repaired right the first time and customers can always booking with the service schedule with Honda website. Price Honda in UK is using skimming pricing strategies. Honda is using skimming pricing on their product of Honda Civic Hybrid because of the highest technology eco-friendly technology are advanced and after it launched in the world, competitors could follow it. Therefore, Honda set the highest price on the car and after few years competitors have follow the trend then Honda reduce a price to afford consumers. Honda Civic Hybrid have 3 spec which is ES, ES Leather, and EX. The ES price is  £18,975, ES leather are in  £19,875 and EX are  £21,510. . Promotion Promotion can be increase brand awareness and sales. The perceptions of cars to consumers are always high-involvement product. Therefore, consumers need to consider as good as possible to purchase it. So, marketers should using pushing promotional strategy to attract consumers which is using advertisement in commercial not in a short term, at least long term advertisement keep on repeat on the commercial to attract consumers attention. Other than that, marketer can use sales force to increase sales which is organize an road show event in public to show the sample of car and put some sales agent to pull consumers. Not only have that, consumer able to booking a test driven in a period via online through Honda website in UK. Place Place is important for consumers because of how the product getting to the consumers. There are few methods to getting consumers to come over the product. There are 234 Honda dealers in UK and 2 headquarter which is Langley, and Berkshire. 2 of these headquarter are responsible to driving up the sales and brand awareness throughout UK. Therefore, consumers are convenience to go for it without worries about no dealers. Other than dealer, consumers can purchase it when Honda is lauching an road show event in any shopping mall. Forecast and Implication 3-year forecast and budgets 2009 2010 2011 2012 Profit 137,005 143,855.25 151,048.01 158,600.41 Cost 7,419,582.00 7,790,561.1 8,180,089.1 8,589,093.5 Sales 10,011,241.00 10,511,803.00 11,037,393.00 11,589,262.00 3 Year Forecast and Budget

To Kill A Mockingbird: Scene Analysis :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  An important scene found in the movie To Kill A Mockingbird is a scene concerning Mr. Tate recoiling upon the outcaste, Boo Radley, and unraveling a new perception of friendship. Atticus Finch (played by Gregory Peck), his daughter Jean-Louise Finch, also known as Scout (played by Mary Badham), and Boo Radley (played by Robert Duvall) all play an important role in the scene. As scout relates what had happened, she notices a man in the corner of the bedroom behind the door. She identifies the mysterious man as the one who grabbed Mr. Ewell and carried Jem home when she says, â€Å"Why, there he is Mr. Tate. He can tell you his name . . .† The sheriff, Mr. Tate, moves the bedroom door revealing in the light a frightened, gentle, and pale Boo Radley. And as he conveys a loving look, Scout gazes at him and smiles. In the meanwhile, Atticus had already introduced Scout to Boo. Then, Scout and Boo hold hands and walk over to the side of Jem’s bed.   Ã‚  Ã‚  Ã‚  Ã‚  The challenge of taking a novel and translating it into film falls into the work of the screenwriter. The Academy Award winning screenplay was faithfully adapted by screenwriter Horton Foote from the 1960 novel of the same name, To Kill A Mockingbird. For the most part, Foote utilizes Harper Lee’s words. There is, however, one noticeable formality seen in the movie and not in the book. This formality takes place when Boo appears and Atticus states, â€Å"Miss Jean-Louise . . .† Her name does not appear this way in the book but does in the movie in order to exert a certain idealistic fervor of the Finch household that belongs in every household that adults should be respectful and well-spoken.   Ã‚  Ã‚  Ã‚  Ã‚  A screenplay is entirely useless unless if there are actors to bring it to life. When Mary Badham leans against the bedpost and wraps her hands around it, she is implying that, at least at first, there is reason for Scout to fear Boo. But then Mary Badham puts her hand out towards Boo effectively inviting him back into society. And when the young six-year-old actress smiles, Robert Duvall (playing Boo) immediately enters a relaxed state which demonstrates the character’s affection and trust of children. During this time, Atticus (played by Gregory Peck) pulls out a handkerchief as a sign of nervousness, and also to imply that men feel very uncomfortable during emotional situations.

‘On My First Sonne’ by Ben Johnson and ‘Mother Any Distance’ by Simon Armitage Essay

From reading ‘On My First Sonne’ by Ben Johnson and ‘Mother Any Distance’ by Simon Armitage I can see that both of these poems are based on a parent/ child relationship. There are two main types of relationships one is where two things interact an example of this could be a car on a road. This would show us how us how the two things would fit with each other. The other type of relationship which we could have would be things such as Marriage, by Blood etc. In the Poem Mother Any Distance the relationship in it is both of those two described above because there is a relationship between the two people which is very straight forward who could be measuring and there the close relationship between the mother and son by blood. In Mother Any Distance both of the parties are still alive therefore the relationship between the two parties is able to continue, therefore the relationship between the two is able to change through out their live. Where as in On My First Sonne one of the parties is dead this then leading into a fixed relationship between the two existing in the memory of one. By looking at both of these poems I can see that the structures of these two poems are completely different. When looking at it for the first time you can clearly see that Mother Any Distance has three stanzas where as On My First Sonne there is only one stanza. By reading the poem On My First Sonne the one stanza completely makes sense, but if you just read one stanza in isolation in Mother Any Distance you can get different views about the situation depending on which stanza you read. If you read all three stanzas (as the poet intended), it changes again showing that there is a relationship between the three stanzas. In On My First Sonne you can see that there are rhyming couplets throughout the poem. Whereas in Mother Any Distance there is only two sets of rhyming couplets this is at the end of the first stanza and at the end of the third stanza which seems to finish the poem with a flourish. In this poem I can see that there are internal rhymes some of the lines rhyme and some do not. Old things such as God and fate are used in the poem On My First Sonne. This shows us that this poem is older than Mother Any Distance. In Mother Any Distance things are slightly more modern such as ‘Space Walk’. On My First Sonne there is a lot of rhetorical questions such as ‘ O, could I loose all Father, now.’ There is a use of enjambment in the one poem Mother Any Distance ‘ up the stairs, the line still feeding out, unreeling years between us. Anchor. Kite.’ This is enjambment because you could jus read the line saying ‘ up the stairs, the line still feeding out, unreeling’ this would make perfect sense in which the context it is used in but, if continue to read onto the next line without stopping it still makes sense. Both poems are clearly a conversation between the writer and the subject of the poem. Because, Ben Johnson is talking to his dead son and Simon Armitage is talking to his mother. Mother Any Distance uses a extended metaphor which is the tape measure. The ways in which he is able to do this is by explaining the emotional distance between his mother and himself and by explaining how to measure a room, ‘unreeling years between us’. In My First Sonne there is also a extended metaphor which is the loan of his child from god ‘Seven yeeres tho’wert lent to me and I thee pay’. When reading Mother Any Distance I get a powerful image of the son space walking through the empty bedrooms. The language in both of these poems is completely different this could be to the fact that they were completely different people but the main reason is due to the fact that they both lived in completely different worlds. Sonne uses words like ‘yeeres’ and ‘miserie’ which are Middle English words whereas the words in Mother are Modern English words. In Mother Any Distance the words that stood out to me where ‘Anchor. Kite.’ This stood out to me due to the fact that these two items are completely different to each other and sum up the whole poem. The words that stood out the most to me in On My First Sonne were ‘and fleshes rage,’ this caught my eye because the expression ‘fleshes rage’ is more powerful than just using the words growing old. ‘To have so soone scap’d worlds’ quoted in line 7 in On My First Sonne is alliteration. The themes of the poems are the same because they are both writing about their feelings towards a blood relative. They both express their feelings of loss towards someone for whom they feel affection. However in some ways the poems are quiet different this being due to the fact that in ‘On My First Sonne’ Ben Johnson is the father who has lost a blood relative whereas in Mother Any Distance it is the child who is losing a blood relative. The difference being is that Ben Johnson blames himself for the tragic incident because that is generally what parents do, ‘My sinne was too much hope of thee’. Simon Armitage is the child and does not blame anyone for the what is happing he just believes that it is the way of life. On My First Sonne Ben Johnson has no doubt about how he feels about his son whereas in Mother Any Distance Simon Armitage is unsure about how he feels for his mother. Both of these poems don’t really make me feel anything in particular, but I did feel some sympathy for the mother in Mother any Distance. I did feel sympathy because I think that the mother probably didn’t understand how her son was feeling about her. On the other hand I do feel some empathy for Ben Johnson in On My First Sonne this was due to the fact that I have also lost a blood relative in my life. This means that I was able to connect to the poem easily because I was able to put myself in his situation. I hope that my relative has found ‘ Rest In Soft Peace’. I had a preference for Mother Any Distance due to the fact that the language was more modern and was easier for me to understand. This was probably because it was written by a younger person and it was also written a long time after the other poem.

Gustav Stresemann - Weimar Foreign Policy essays

Gustav Stresemann - Weimar Foreign Policy essays Gustav Stresemann - - Weimar Foreign Policy When Gustav Stresemann became the foreign minister of the Weimar republic in 1923 it was after two years as chancellor of the Weimar republic. During this time he was able to see, firsthand, the effects of the economic and political isolation upon Germany and the harm it was doing to the country. It was during this time of chancellorship (which is external to the topic yet important) that Stresemann was able to set the tone for the type of brinkmanship that would dominate his career as foreign minister. It is essential to know about the man himself to understand the moves he would later make. Stresemann's character comes into question when it comes to determining the cause for his actions first as chancellor in 1923 and then as foreign minister until his death in 1929. Fiercely nationalistic and monarchist Stresemann did not differ from the main of the German population. He was however educated and incredibly intelligent and it was these qualities which set him apart when he joined the DVP (German People's Party) where he quickly became the Reichstag spokesman for Ludendorff and Hindenburg during World War I. How Stresemann became a staunch supporter of the Weimar republic would make interesting reading in its own right. In short Stresemann saw the realities of the armistice imposed by the Allies and the treaty of Versailles and realized that the only avenue to rebuild the once-great Germany lay on the survival of the fledging Weimar republic. Stresemann came into power as chancellor during the hard times of hyperinflation. Despite the overwhelming nationalistic disapproval he decided to press ahead with his call for the abandonment of the passive resistance scheme. Passive resistance did see the reduction of reparations to France drop to almost negligible levels but also saw the complete and utter destruction of the German economy. Even after the abortive attempt to guarantee...

Counseling Processes essays

Counseling Processes essays Counseling - the act or process of giving counsel - the process of assisting and guiding clients, especially by a trained person on a professional basis, to resolve personal, social, or psychological problems and difficulties - a generic term that is used to cover the several processes of interviewing, testing, guiding, advising, etc. designed to help an individual solve problems, plan for the future, etc. Process - a systematic series of actions directed to one end - a continuous action or series of changes taking place in a definite manner In counseling, there are many processes used by a counselor in his sessions with a client. These may be done in a specific order or however which way the counselor sees them to be appropriate. Listed below are the different processes that may be undertaken during a counseling session. 1. Before meeting a counselee, the counselor tries to find out as much as he can about the former. This is done so that he may discern what will help the client most. Also, he has to fathom the counselee's past so that he will know beforehand how he can help him. 2. The counselor and the counselee take some time to get to know each other. This is a process that works both ways, as does the entire counseling process upon which they are about to embark. In the process, the counselee's needs are assessed and appropriate therapy may be chosen. 3. Questionnaires or tests may be given to the counselee to prove or disprove the counselor's initial findings. It may be too early to judge the counselee right away but this may help the counselor in the totality of the sessions. 4. The counselor needs to determine, with greater accuracy, the nature of the emotion and experience that is behind the counselee's current difficulties by further detailed examination of the latter's history. Some of the issues and patterns raised in the ...

Hum M3 Al Essay Example | Topics and Well Written Essays - 250 words

Hum M3 Al - Essay Example Being related to consciousness and choice, they are acquired from the culture and environment. In contrast to animals, whose code of values are automatically formed and whose senses help them distinguish between good and evil, people have choice of knowledge and thus can acquire certain sets of values they choose. The code of values of the person forms his/her attitudes and affects thoughts. Thoughts and attitudes, as it is stated by Burns, forms emotions and feelings. 3. The Dominant Values test was rather puzzling for me, as I found most of the values important for me; none of them is opposite to my position in life. However, the test results indicate that Benevolence and Security are my dominant values, and Tradition has proved to be at the lowest stage in my life. I would say that results are true, because I care much about welfare and security of others. In Cognitive Empathy test, I’ve scored 25, which is the moderate ability of perspective talking. The score of Emotional Empathy is, however, higher, 27, and this is the high level of emotional empathy. I agree with the results, as I tend to feel compassionate for many people. Finally, Dispositional Mood Scale test has shown that the current tendencies in my mood are relatively high tiredness and negative arousal and moderate positive energy and

Irish Pub in rome Case Study Example | Topics and Well Written Essays - 2250 words

Irish Pub in rome - Case Study Example Another essential step in the process would be identifying potential suppliers of refurbishing materials as well as bar and kitchen supplies, so that the bar can be well stocked up before it opens. Cost assumptions would need to be made on the basis of estimations about the prices of materials available from suppliers. The last stage of the project would involve the promotional activities associated with setting up the Irish bar in Rome and based upon the list of activities as identified above, the Work break down structure has been derived below: At the outset, the scope of the project needs to be defined. This is to be followed up by a plan of action whereby three steps must be executed at the same time, namely (a) liaising with authorities to procure the necessary licenses (b) determining the team members to form a part of the core team and (c) finding out the local suppliers of building materials and supplies. Each of these tasks links to related tasks, as shown in the WBS chart below: The Work breakdown structures are used to make complex projects more manageable by breaking them down into work segments that can be more effectively estimated in terms of costs and time frames and also supervised effectively (www.brighthub.com). The WBS has the advantage of listing out all the tasks that need to be completed in connection with the project and arranging them in a framework that allows the facility of viewing the entire project in an encapsulated form , wherein each sequence contains a list of tasks that fall into that particular category. The objective of this project is to set up an Irish bar in Rome, which not only offers food and drinks but also provides music and entertainment. The proposal seeks to develop this pub within premises that will be leased or purchased; however in either case, it would be necessary to make some structural and design changes in order to transform it