The External Environment of Microsoft Inc. (Computer Operating System Research Paper

The External Environment of Microsoft Inc. (Computer Operating System Industry) - Research Paper ensampleIt has been ranked 37th in the Fortune 500 list in 2012 (Fortune 500). industrial Structure As mentioned earlier Microsoft Corp. operates in the parcel manufacturing globally. This industry mainly consists of the IT industry, the Software industry and the Internet Software and Services industry. If we look at the global software system package industry it mainly comprises of natural covering software, software for home entertainment and systems software. The global IT Services industry is not that relevant to Microsoft because it comprises of the data bear upon and outsourcing market place. The internet software and services industry mainly comprises of the organizations which develop and market internet software and offer internet services related to interactive services and online databases. There has been a invoketh of around 7% in the global systems software market i n the year 2010. It is expected that the market value of this industrial sector would increase by around 31% in 2015 since the year 2010. Operating systems software tolerate be regarded as the largest segment related to the global systems software industry and accounts for a signifi arset distribute of the industrys total market value in the world. If we look at the geographical segmentation of the industry it can be found that the Asia-Pacific region accounts for the maximum share of the market value in the world. Microsoft Corporation is considered to be the leading player in this industry and accounts for the maximum share of the market value. Overall the market for systems software is fragmented which results in intensifying rivalry amongst the competitors. Dominant Economic Traits Some of the dominant economic features of the systems software industry are discussed below a. Market Size and Growth Rate There has been a unceasing growth in the global systems software market in the recent years and it is expected to grow at a same pace in the forthcoming years as well. The total tax generated by the global systems software market was around $198 billion in the year 2010 which represented a compound annual growth rate (CAGR) of around 5.4% in between the years 2006 and 2010. The most paying(a) segment of the market in 2010 was the Operations Systems software market which accounted for almost 37.5% of the total revenue generated in the market. b. Scope of Competitive Rivalry Most of the companies in the software systems industry operate their business activities in different areas of the world. The majority of the market value for this industrial sector is concentrated in the Operating Systems software market. Of all the areas in the world, Asia-Pacific region accounts for most of the revenues generated in the global systems software market. Microsoft Corp. is the leading player in this industrial sector and since the market is fragmented it results in enh ancing the rivalry amongst the competitors. c. Number of Rivals Overall the systems software market is fragmented in nature. However, only a small number of large multinational companies like Microsoft, IBM,