Market of alcoholic and non alcoholic products Research Paper

Market of alcoholic and non alcoholic products - Research Paper ExampleHence products with low scar carbonated beverages and health drinks go out help the industry to witness quick survival.In order to survive in this marketplace, Pepsi must consider the recent market trends that go away shape the performance in the forthcoming years. The marketing mix of Pepsi is described below-Product The products of Pepsi contain all the similar ingredients that are also found in other soft drinks. It includes carbonated water, caffeine, phosphoric acid and other required elements. The major grades of Pepsi are Mirinda, Mountain dew, Slice, Pepsi Max, Pepsi etc. All the mentioned products are available in different quantities. Price Pepsi prices its product according to the price of the competition. In other words, the friendship undertakes competitive pricing. The company is also very flexible in expression of their pricing. It can readily decrease the price when needed. Though price lower ing helps the company to attract customers but covering up the cost of production will take time. Place Pepsi has a worldwide presence. In order to enter a new country, it either merges with a company or looks for a partner. The company mainly distributes by retailing. It has distributors appointed at various places for distribution purposes. Promotion The Company mainly promotes its product through television advertisement. Nowadays Pepsi has appointed brand ambassadors in many countries in order to connect with the target audience with ease. However, the company mostly promotes by sponsoring cricketing events.